Voluntary designer

Voluntary designer

Gambia Care

Gambia Care

The charity Gambia Care lacked a professional website. Their existing site had poor user experience and a visual design that did not reflect their values or mission. As a volunteer, I improved Gambia Care's website with a focus on visual expression, clear messaging, and highlighting donation opportunities.

Website

Volunteer

Charity

Voluntary Designer

Research, user flow, wireframing, UX, webdesign.

Date

April 2025- June 2025

How can we redesign the website for a charity to create a more professional impression while making it easier for users to donate?

How can we redesign the website for a charity to create a more professional impression while making it easier for users to donate?

Challenge

Challenge

Existing website has poor user experience and a visual design that does not reflect their values or mission.

Existing website has poor user experience and a visual design that does not reflect their values or mission.

Solution

Solution

A website focusing on storytelling, clear messaging and highlighting donation opportunities.

A website focusing on storytelling, clear messaging and highlighting donation opportunities.

Responsive to all screen sizes

Responsive to all screen sizes

Ensuring flexibility and responsiveness on desktop, tablet and mobile.

Ensuring flexibility and responsiveness on desktop, tablet and mobile.

Process included:

Process included:

Research

Research

Wireframing

Wireframing

Feedback

Feedback

Repeat and refine design

Repeat and refine design

Key findings

Key findings

Important qualities from interviews and competitive analysis

Important qualities from interviews and competitive analysis

Impact

Impact

Bringing their impact to life through storytelling. Show and tell how the charity makes change.

Trust

Trust

Being transparent about the different projects and people behind the charity.

Engagement

Engagement

Making it easy for people to donate.